August 10, 2026 · 5 min read
Why most B2B pitches talk past the problem
Four mistakes almost every sales presentation shares — and a structure that puts the problem before the product.
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Notes on sales & marketing
Short, practical pieces from working with B2B teams.
August 5, 2026 · 6 min read
A five-stage sales structure — what pipelines really hinge on
Entry and exit criteria per stage, clear ownership, and the three metrics that matter at every step.
Read articleJuly 31, 2026 · 6 min read
Marketing baseline: what has to exist before the first campaign
ICP, message house, proof, channel choice, measurement — in that order, with a realistic timeline.
Read articleOngoing posts on LinkedIn
Shorter thoughts, observations, and examples are published regularly on LinkedIn.
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